Privacy Policy

Last Updated: April 14, 2026

This Privacy Policy describes how SO UNFAIR, LLC ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://SoUnfair.com ("Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, Site visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge and agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not acknowledge and agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on our Site, update the "Last Updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use personal information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

(1) Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Identifiers, such as name, email address, address, telephone number, IP address, device identifiers, and other similar identifiers.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • If applicable, account information including your username, password, security questions.
  • If applicable, shopping information including the items you view, put in your cart or add to your wish list.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

(2) Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and, if applicable, your account, including device information, browser information, pages viewed, websites you visited us from, mouse clicks, session information, information about your network connection, your IP address and other information regarding your interaction with the Services.

(3) Information We Collect through Google Analytics

Our Site may use Google Analytics, a web analysis service provided by Google, in order to better understand your use of our Site and how we can improve it. Google Analytics collects personal information such as how often users visit a website, what pages you visit when you do so, and what other websites you used prior to coming to such website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with your personal information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit a website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to the Website is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.

Google utilizes the information collected to track and examine the use of our Site, to prepare reports on its activities and share them with other Google services. To more fully understand how Google may use the information it collects on our Site, please review “How Google uses information from sites or apps that use our services.”

(4) Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect personal information on our behalf, such as:

  • Companies who support our Site and Services.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products you have requested, in order to perform our contract with you.
  • When you visit our Site, participate in our rewards program, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using Cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices.

How We Use Your Personal Information

We use your personal information for several purposes including:

  • Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to administer our rewards program, process your payments, fulfill your orders, to send notifications to you related to your purchases, returns, exchanges or other transactions, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products. This may include using your personal information to better tailor the Services and advertising on our Site.
  • Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.
  • Communicating with you. We use your personal information to provide you with customer support and improve our Services.

We retain the personal information that we collect to achieve the purposes for which the personal information was collected. In certain cases, we may need to retain personal information for purposes required under applicable law, for tax, accounting, or audit purposes, or for other purposes permitted or required under law. If you would like your information deleted or to withdraw any consent that you provided us in the past, please email us at support@sounfair.com.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to either display advertising on our Site or to manage our advertising on other websites. Below is a list of the types of cookies we utilize, and how you can opt-out of their use:

  • Analytics cookies. These cookies help us measure your activities and the performance of our Site, including Google Analytics. You may opt-out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
  • Functional cookies. These cookies help us maintain our Site and include service providers such as Google Analytics and Google Ads. You can opt-out of this by visiting the Google Ads Settings page at https://policies.google.com/privacy?hl=en.
  • Advertising cookies. These cookies are set by third parties we advertise with to make our ads more relevant to you. You may opt-out of these types of third party advertising cookies through the Digital Advertising Alliance (DAA) at https://optout.aboutads.info.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. You may also opt-out on our Site by setting a browser level opt-out, the Global Privacy Control or through the cookie control tools available in our Site footer.

Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

We may share all of the categories of your personal information that we collect as permitted or required by applicable legal requirements. While we do not disclose personal information to third parties in exchange for monetary compensation, our use of third-party analytics and advertising cookies may be considered “selling” under applicable U.S. privacy laws. When we engage third parties who may collect or receive your personal information on our behalf in certain circumstances, and we require such third parties to comply with the same or similar standards that we apply to protect personal information. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners (e.g. social media platforms) to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone. We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide on public or semipublic venues, including information you share on third party social media platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Do Not Track

Some Internet browsers include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Site does not currently process or respond to “DNT” signals.

Children

Our Site is intended for a general audience and is not intended for use or view by children under 18 years of age, and we do not knowingly collect information about children or sell products to children.

Website Security

We take reasonable measures to secure and protect information transmitted via or stored on our Site or our other systems. Nevertheless, no security system is impenetrable. We cannot guarantee that information that users of our Site or our other systems may happen to transmit or otherwise supply will be totally secure.

United States Regional Privacy Notice

This United States Regional Privacy Notice ("US Notice") supplements our Privacy Policy.

This US Notice is for individuals residing in certain US states and is designed to help you better understand how we collect, use, and disclose your personal information and, depending on how you use our Site and where you reside, how to exercise available rights under various applicable privacy laws in the US, such as the California Consumer Privacy Act (CCPA), and complementary privacy laws in Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia (collectively, the "US Privacy Laws").

What Information We Collect and Share About You

To provide our Services to you, we must process information about you, including personal information. The CCPA defines "sale" as disclosing or making available personal information to a third-party in exchange for monetary or other valuable consideration, and “sharing” includes disclosing or making available personal information to a third party for purposes of cross-contextual behavioral advertising. While we do not disclose personal information to third parties in exchange for monetary compensation, we may “sell” or “share” personal information due to our use of advertising and analytics tools.

We have, in the past 12 months have “sold” and “shared” the following categories of personal information about users for the purposes set out above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

Categories of Personal Information:

  • Identifiers such as basic contact and account (if applicable) details and certain order information.
  • Commercial information such as order information, shopping information and customer support information.
  • Internet or other similar network activity, such as Usage Data.

Categories of Recipients:

  • Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)
  • Business and marketing partners.
  • Affiliates.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

We have “sold” and "shared" (as these terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows:

Categories of Personal Information:

  • Identifiers such as basic contact and account (if applicable) details and certain order information
  • Commercial information such as records of products or services purchased and shopping information
  • Internet or other similar network activity, such as Usage Data

Categories of Recipients:

  • Business and marketing partners.

Why We “Sell” and “Share” Your Personal Information

We “sell” and “share” (as these terms are defined in applicable law) your personal information for the purposes set out in the Privacy Policy.

Sources of Personal Information

We may collect this personal information when you provide it to us, when you use our Services, or when we receive it from third parties. For more details on the sources, see the “What Personal Information We Collect” section above in our Privacy Policy.

For your information, personal information does not include publicly available information from government records and de-identified or aggregated consumer information.

For How Long Do We Keep Your Personal Information

We retain your personal information for only as long as required to provide our Services to you and engage in the uses described in this Privacy Policy, unless a different retention period is required by applicable law.

Your Privacy Rights and Choices

Depending on where you live, how you use our Site, and subject to certain exceptions, you may have some or all of the following rights:

  • Right to Know/Access. You have the right to request that we disclose to you the personal information we collect, use, disclose, and (where applicable) sell and share about you, as well as information about our data practices, including the categories of personal information, sources, purposes of collection, and categories of third parties to whom we disclose personal information.
  • Right to Request Correction. You have the right to request that we correct inaccurate personal information that we maintain about you.
  • Right to Request Deletion. You have the right to request that we delete personal information that we have collected from you, subject to certain exceptions permitted by applicable law.
  • Right to Opt Out. You have the right to opt out of “sales” and “sharing” of your personal information, and to opt out of the use of your personal information for “targeted advertising” as those terms are defined under the CCPA. To exercise these rights, please use the Do Not Sell or Share My Personal Information link at the bottom of our website. You also have the right to opt out of “sales” and “sharing” of your personal information using an opt out preference signal such as GPC. If you come to our site from a different device or from a different browser on the same device, or if you clear your cookies, you will need to opt out again, or use an opt out preference signal, for that browser and/or device as well.
  • Right to Limit Disclosure of Sensitive Personal Information. We do not disclose sensitive personal information.
  • Right to Non-Discrimination. We will not discriminate against you for exercising your privacy rights.
  • Right to Appeal. You may have the right to appeal our decision regarding a request related to these rights. To submit an appeal, please contact us at support@sounfair.com with the subject line “Privacy Rights Appeal.”

How to Exercise Your Rights

To exercise your rights, you may submit a request by contacting us at support@sounfair.com or through our toll-free number: (844) 976-8632 or (844) 9-SOUNFAIR.

You may also designate an authorized agent to make a request on your behalf. We may require verification of your identity and the agent’s authority before processing the request.

Financial Incentives

Financial incentives, as defined under the CCPA, include offering a different price in exchange for the collection of personal information. We offer rewards to consumers who sign up for and voluntarily provide certain requested personal information to us in connection with our UNFAIR Rewards Program. You can find a full description of the program, including the benefits offered, and related legal terms here sounfair.com/pages/rewards-program-terms.

Contact Us

We welcome your feedback. If you have website accessibility issues or questions about our privacy practices, you may contact us at:

Postal Address:
SO UNFAIR, LLC
2300 W. 7th St
Suite 108, Box 211
Fort Worth, TX 76107, USA

Telephone: (844) 976-8632 or (844) 9-SOUNFAIR

E-mail: support@sounfair.com